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What is browser ubiquity or browser recognition? |
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Browser ubiquity is the term used in the industry to describe the estimated percentage of Internet users that will inherently trust an SSL certificate. The lower the browser ubiquity, the less people will trust your certificate - clearly, if you are operating a commercial site you require as many people as possible to trust your SSL certificate. As a general rule, any SSL certificate with over 95% browser ubiquity is acceptable for a commercial site.
Ubiquity is, however, not the only consideration in deciding whether one SSL certificate is better than another. Many companies running high transaction volume web sites need to maximize customer confidence and therefore buy certificates from well known, long time security vendors and mostly use the major players e.g. GeoTrust and Verisign who are all WebTrust compliant.
If you have a low volume web site and you decide that your customers confidence is not effected at all by the brand behind the SSL certificate, or the volume of customers that would have an issue are insignificant in number, then RapidSSL or RapidSSL Wildcard certificates are ideal.
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