Not just anybody can issue trusted SSL Certificates. If they could then there would be no trust in SSL - and it could no longer be used commercially. Instead only Certification Authorities, or CAs as they are commonly known, can issue trusted SSL Certificates.
The WebTrust Seal of assurance for Certification Authorities symbolizes to potential relying parties [e.g. to the end customer] that a qualified practitioner has evaluated the CA's business practices and controls to determine whether they are in conformity with the AICPA/CICA WebTrust for Certification Authorities Principles and Criteria. An unqualified opinion from the practitioner indicates that such principles are being followed in conformity with the WebTrust for Certification Authorities Criteria. These principles and criteria reflect fundamental standards for the establishment and on-going operation of a Certification Authority organization or function.
CAs have generally invested in establishing the technology, support, legal and commercial infrastructures associated with providing SSL certificates. Even though CAs are essentially self-regulated, the nearest to a regulatory body is the WebTrust compliancy program operated by AICPA/CICA. The majority of CAs comply to the WebTrust principles, however some CAs do not have WebTrust compliance. Those CAs who are WebTrust compliant display the WebTrust Seal, as seen below.

The WebTrust Seal of assurance for Certification Authorities symbolizes to potential relying parties [e.g. to the end customer] that a qualified practitioner has evaluated the CA's business practices and controls to determine whether they are in conformity with the AICPA/CICA WebTrust for Certification Authorities Principles and Criteria. An unqualified opinion from the practitioner indicates that such principles are being followed in conformity with the WebTrust for Certification Authorities Criteria. These principles and criteria reflect fundamental standards for the establishment and on-going operation of a Certification Authority organization or function.

